photoshop retouching jobs
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Adobe Photoshop Restoration & Retouching (3rd Edition) $28.75 Whether you’re a professional photographer or the family shutterbug, you can’t afford to miss the third edition of the now classic Photoshop Restoration & Retouching. Katrin Eismann and co-author Wayne Palmer have reviewed, updated, and revised every single technique to address the most important features in Adobe Photoshop CS2. Clear step-by-step instructions using professional exampl… |
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Photoshop Restoration and Retouching (Macintosh Library) $5.84 Photoshop Restoration and Retouching is a hands-on book for designers, photographers, commercial illustrators, and artists who seek to make the best out of the not perfect. The world is full of imperfections, but professionally-prepared images never show those blemishes, cellulite, poorly reproduced colors, stray hairs or wrinkles. This book will walk readers through all kinds of repair and correc… |
I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all?
If you don’t know the answers to these questions, and if you can’t articulate those answers to your prospects in all your photography marketing, then no matter how great your photography is, and no matter how many mega pixels your camera has, and no matter how fantastic you are with PhotoShop, you will starve. Why?
Because if you can’t tell a prospect what is unique and special about you, then there’s only one thing that’s going to determine where she goes for her photography – THE PRICE – and you’re dead – because there’s always someone who will do it for less!
There is a question prospects never ask, but always want the answer to.
This is so strange, but true. They want to know what’s special about you – they want to know why they should select you over any other option – but they rarely ask you that question out loud.
So it’s vital to your success that you realize this, and in all your photography marketing – on your web site, in all your marketing pieces, in your Facebook posts – everywhere you market – you talk about what it is that separates you from all the other photographers in the area.
Now, you’re never going to say anything bad about another photographer – you will always be very diplomatic – but you must make it clear what it is that separates you from everyone else.
3 major points about your “Unique Factors”:
1. Make a list of 10 unique factors for each product line you have. So, for example, for your family portraiture, what are 10 unique factors that separate you from all the other photographers in your area? Then make another list of 10 for your wedding photography, and another for your children’s photography, etc.
2. Put this list where you will see it every time you are working on your marketing – any and all marketing – so you always remember to include several of the best unique factors in your marketing.
3. Always mention the benefit of the unique factor in your marketing. Don’t just mention the unique factor itself – but also then talk briefly about what that unique factor means to the prospect. This will DRAMATICALLY increase the effectiveness of your photography marketing!
What’s so powerful about this, is that most photographers have never heard of this – so they don’t do it, and by you doing this in all your marketing, you will find that you have way more clients deciding to hire you, over all your other competition – even if their prices are lower than yours!
In my next article, I will give you some great examples of Specific Unique Factors, to help get you started making your own list.
All the best,
Charles J. Lewis, M. Photog., Cr.
Charles Lewis has created the ultimate guide – “The TOP 33 Photography Marketing Secrets” free E-Book reveals the secrets for getting hundreds of new customers – FAST – regardless of the economy, your town, or whether you work on main street or out of your home. Go here now: Photography Marketing Secrets
photoshop retouching jobs Questions
how much to charge for retouching senior photos?
i do senior portraits, i charge 300 for a 2 hour shoot with a disc of 100 images with copyright. a potential client told me her daughter will need retouching, fixing acne I assume. Should I charge to fix each image, by the hour, i would like to come up with a fixed price per image but its hard to do that because i don’t know how much retouching is needed. what is the basic price? I have and had jobs working as an photo editor so i know my way around photoshop so i feel confident that charging by time won’t overly expensive. whats best?
I personally try to include the retouching in my price, rather than by the photo. Perhaps you could have three different packages such as:
Basic: blemishes, teeth whitening, etc.
Intermediate: even skin pigmentation, flyaway hairs, etc.
Advanced: braces removal, tanning, glass glare, etc.
You could also base some of your prices off of other sites.
Mpix has a retouching service and charge per head.
http://www.mpix.com/Retouching.aspx
Hope I could help.
Photoshop CS4 or Elements 7?
I wanted to buy a program to edit/retouch photos and wanted to know if the price difference for CS4 is worth it. I don’t do any graphic design or video editing. I’m just looking for something to do a good job of editing and retouching digital photographs. Thank you!
I use Elements, it is perfectly fine for photo editing and it is not a resource hog. I work for a studio and use PhotoShop there and there is little that can’t be done as well on Elements. For me, the price difference just wasn’t worth it. You can see my work and decide.
Sheesh, YA is not taking Flickr links tonight, but if you go to Flickr and look up Perki88, you’ll see what can be done. (sorry)
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|
Adobe Photoshop Restoration & Retouching (3rd Edition) $28.75 Whether you’re a professional photographer or the family shutterbug, you can’t afford to miss the third edition of the now classic Photoshop Restoration & Retouching. Katrin Eismann and co-author Wayne Palmer have reviewed, updated, and revised every single technique to address the most important features in Adobe Photoshop CS2. Clear step-by-step instructions using professional exampl… |
|
|
Photoshop Restoration and Retouching (Macintosh Library) $5.84 Photoshop Restoration and Retouching is a hands-on book for designers, photographers, commercial illustrators, and artists who seek to make the best out of the not perfect. The world is full of imperfections, but professionally-prepared images never show those blemishes, cellulite, poorly reproduced colors, stray hairs or wrinkles. This book will walk readers through all kinds of repair and correc… |
